What is CRM?

CRM stands for Customer Relationship Management. Slightly more specifically Wikipedia says: CRM ‘is an approach to managing a company's interaction with current and potential customers.’

CRM can range anywhere from lead generation and management to customer support and everywhere in between. Capterra reports:

The primary function of a CRM is to keep track of your customers and all their information in a single place. Thus... every single interaction your company has ever had with them can all be easily looked up.

And they go on to say CRMs allow you to schedule and accordingly remind you to follow up.

Having everything in one place along + following up ==> a huge part of sales.

Generally, in today’s marketplace, CRM tools actually focus more on the acquisition of customers and driving leads through pipelines, rather than on relationship management for the entire lifetime of someone as a customer.

Highrise however was built to focus on the relationship. The connection. Getting to know your leads better, making sure you follow up, building context overtime, understanding their needs and desires. Remembering faces and details like the sport their daughter plays or their favorite coffee drink.

Because in a world of people, we can't succeed at any business without relationships and connections.

Highrise simple CRM allows you to:

• Connect with people: whether prospects, leads, new customers or long time clients Highrise helps you follow up at the right time and with the right context.
• Connect with your teammates: know who said what to whom and when.
• Connect when and where you need to: Highrise has both Android and iOS mobile apps.
• Sell even when you're not a sales person because every business needs sales to keep going.
• Get organized, be more efficient, ultimately better service for your leads and customers.